- Published: February 11, 2019
International Mediterranean Tourism Market - 12th and 13th February 2019
Portugal’s first time participation at the IMTM
Portugal participates, for the first time, in the International Mediterranean Tourism Market (IMTM), tourism fair aimed at professionals of the sector, which takes place on February 12 and 13 in Tel Aviv, Israel, aiming at strengthening the Cooperation Agreement in Tourism established between the two countries, as well as establishing protocols in the field of Tourism Training, Innovation and Technology in Tourism.
Among the planned initiatives, Turismo de Portugal will be formalizing a protocol with Innovate Israel, with seeks to encourage cooperation in innovation & technology in the tourism sector, promote exchange of information and good practices in the sector, boost the exchange of startups, stimulate the development of investment opportunities for startups and promote collaboration between the innovation centers from both countries.
As a facilitator to engage with local economic agents, Turismo de Portugal will have a 60 m2 booth located in Pavilion 2 at the TLV Convention Center, where the Regional Tourism Boards of Alentejo, Porto and North & Central Portugal will be represented in addition to 10 companies from Portugal in the field: Around Parallel, FHG Hotel Representatives, H2OTEL, ALEGRETUR, ANDRE TOURS DMC Portugal, Freeport Leisure, TAP Portugal, Travel Quality DMC, Associação Dark Sky and Melia Madeira Mare Resort & SPA.
Participation in this fair is part of the Tourism Strategy 2027, as far as diversification of markets and commitment to product development aimed at international markets are concerned.
According to Portuguese Tourism President Luís Araújo, "the bet in Israel allows to diversify markets and to strengthen the presence of tourists in traditionally less visited regions. The participation in this fair for the first time, will certainly contribute to launch the destination in this important market and to promote cooperation between both countries, especially concerning Technological Innovation of the sector.